Fundamental marketing which is a form of marketing that is focused on influential individuals who will have a bigger impact on potential buyers has some fundamentals that must be adhered to. Some of these are:
Identify the influencers: You should look out for the person who has the greatest influence on the target market. This will be based on the nature of the business you are running and the people you want to reach out to. Below are the qualities that you should look out for in an influencer:
One who is actively engaged in social media.
He should have many followers that are part of your target audience and should also be in good relationship with them.
He should be able to initiate topics that will have a positive impact on your brand
He should be able to keep people actively engaged in the posts that are related to your products
The person should also have a previous experience while working with another related company.
Engage the influencers: Once you have identified the influencers that have the highest potential for impacting your target audience, you will make an effort to start a relationship with them. You will encourage them to interact with your product or the service you wish to sell to your customers. This can be done by:
Requesting the influencers for a review of your brand
Requesting them to provide quotes and other important insights regarding your content
Ask the influencers to write insightful content about your brand.
Choose the best from those you had an engagement with: If on your first attempt some of your target influencers did not respond to you, get them off your list. It is likely that they were not interested in your product but they may be in future.
You can try another approach to see if they will respond before giving up on then and if they still show disinterest, you can look for an alternative influencer.
Below are some of the other factors that have to be put into consideration in influence marketing:
Age of the target audience: You cannot choose an elderly person if the target audience is the young generation.
The marital status of the target audience
The location of the target market
The gender of the target audience
The income level of the target of the market audience
The interests of the target audience
Before you begin your influencer marketing campaign, you have to ensure that all the basics have been put in place as this is the only way that you can be assured of great results. Choose the influencers with the target audience in mind so that he will have the right impact on the audience which is to make them buy your brand. He should have the same interest as the target audience and should also be a person whose voice can be heard and trusted by the audience. If you are dealing with products that mostly targets the younger generation, look for a person the young people consider as a role model as it will be easier for them to follow what he is doing or directing.
To have a successful marketing campaign, you will require having the right people on board. These are people who will take the vision of your company as their own and help you in fulfilling the agenda for which the business was set up. Below are some of the key factors that you need to consider when choosing a marketing team:
Knowledge and expertise: Any person who will be selected to be part of the marketing team must know what marketing entails and should also be good at what he does. He should be a person who will be able to make convincing statements that will make customers have confidence in doing business with your company.
Vision: the person should be able to own the vision that you have for your company and work towards its fulfillment. You should not work with a team that will always need to be reminded what their responsibilities towards the company are.
Creativity: A great marketing team should be innovative and one that will be able to come up with workable ideas that are going to push the company to the next level. Do not entertain a team that will stick to the traditional marketing methods that have been overtaken by the times.
Testimonials from former employers: If the person you wish to hire as one of the marketing team members have a past experience in marketing, you should inquire from previous employers about their work and if they can be trusted. This will help to avoid bringing in fraudsters in your marketing team who will start defrauding people using the company’s name and resources as well.
Cost: Though you would want to hire the best people to be part of your team, you should put in mind that there is a cost that one has to pay to get the best. The remuneration that will be paid to an expert is higher compared to the amount that you will pay a less experienced person. You should, therefore, consider the amount of money you wish to spend in paying the marketing team.
Flexibility: At times, marketing will require a lot of sacrifices to have the job done and this may eat up the time that one had set apart for a social event or a family function. You should know how much the person is willing to sacrifice for the sake of the company before hiring them. You would not want to work with a person who wants to remain in his comfort zone at all times.
The products that the business deals with are also a consideration when choosing the marketing team. If, for instance, you are selling stuff like sanitary towels, the best option, in this case, will be female clients. These will be able to sell from a personal point of view and tell their target market how great the products are.
You should also consider the age before making the appointment; marketing will require young and energetic minds that will be able to move with the times. They should be able to use the latest technology to reach out to more customers through platforms like Facebook, Twitter, LinkedIn, among others. Always remember that the marketing team is the driving force behind the success of your company and accord them all the support if you want to succeed.